Shopping for new headphones can become expensive, especially when you’re looking at premium wireless models with active noise cancellation, impressive battery life and advanced sound features. Fortunately, Cyber Monday gives shoppers an opportunity to look for discounts on popular headphones, wireless earbuds and workout-friendly audio devices.
Whether you need headphones for travelling, listening to music at work, attending online meetings or exercising at the gym, choosing the right pair can make a noticeable difference in your everyday experience.
The challenge is knowing which headphones are actually worth buying. A lower price doesn’t necessarily mean better value, and some affordable models offer features that are more useful than those found in expensive alternatives.
That’s why this guide explores eight headphones worth watching during the Cyber Monday 2026 sales. We’ll look at what makes each model different, who should consider buying it, its main advantages and limitations, and what to check before purchasing.
From Sony’s popular noise-canceling headphones to affordable Soundcore alternatives and open-ear Shokz headphones, there are options for different listening preferences and budgets.
Important shopping note: Cyber Monday falls on November 30, 2026. The products featured below are recommendations to watch for discounts, not confirmed Cyber Monday offers. Actual prices, promotions and availability should be checked with retailers when their deals go live.
Affiliate disclosure: This article contains affiliate links. If you purchase through certain links, we may earn a commission at no additional cost to you. This helps support our website. Our recommendations are based on product features, intended uses and available manufacturer information. We have not personally tested every product mentioned. Prices and availability can change without notice.
Quick Comparison: 8 Headphones to Watch on Cyber Monday 2026
If you’re short on time, this comparison will help you narrow down your choices before exploring the individual recommendations.
| Headphones | Best For | Main Highlight |
|---|---|---|
| Sony WH-1000XM5 | Travel and everyday listening | Advanced noise cancellation |
| Apple AirPods Pro 2 | iPhone users | Seamless Apple integration |
| Bose QuietComfort Ultra | Premium listening | Immersive audio |
| Sennheiser Momentum 4 | Music enthusiasts | Up to 60-hour battery |
| Jabra Elite 8 Active | Fitness and workouts | IP68-rated earbuds |
| Soundcore Space Q45 | Budget-conscious shoppers | Long battery life |
| Beats Fit Pro | Active lifestyles | Secure wingtip design |
| Shokz OpenRun Pro | Outdoor runners | Open-ear bone conduction |
Why Shop for Headphones During Cyber Monday?
Cyber Monday is one of the major online shopping events in the United States. It takes place shortly after Thanksgiving and Black Friday, when retailers compete for customers with promotions across electronics, clothing, home products and other popular categories.
For headphone shoppers, this period can be particularly interesting because wireless audio products frequently feature in holiday promotions.
Here are three reasons to pay attention to the sales.
1. Opportunities to save on premium headphones
Premium headphones can be expensive at their regular retail prices. Models from Sony, Bose, Apple and Sennheiser are worth monitoring because even a moderate discount can make a higher-end product more affordable.
Previous-generation headphones can also offer excellent value when newer versions become available.
2. More choices across different budgets
Cyber Monday isn’t exclusively about expensive electronics. Budget-friendly brands such as Soundcore also offer headphones with useful features, including noise cancellation, customizable sound and multipoint Bluetooth connectivity.
This makes it easier to compare different price categories rather than assuming that the most expensive option is automatically the best.
3. Online shopping makes price comparisons easier
When shopping online, you can compare multiple retailers without travelling between physical stores. You can also check product reviews, warranty conditions, shipping costs and return policies before completing your purchase.
However, don’t assume every advertised discount represents a genuine bargain. Checking previous prices is still important.
1. Sony WH-1000XM5 Wireless Noise-Canceling Headphones
Best for: Frequent travellers, office workers and people who want excellent noise cancellation.
If reducing background noise is one of your biggest priorities, the Sony WH-1000XM5 deserves a place on your Cyber Monday shopping list.
These over-ear wireless headphones are designed for people who regularly listen to music, work in busy environments or travel long distances. Their active noise cancellation uses dedicated processors and multiple microphones to monitor surrounding sounds and reduce unwanted background noise.
One particularly useful feature is the ability to switch between noise cancellation and ambient sound modes. This allows you to enjoy a quieter listening environment when working or travelling, then let outside sounds through when you need to hear announcements or conversations.
Battery life is another reason to consider this model. Sony rates the WH-1000XM5 for up to 30 hours of continuous music playback with noise cancellation enabled and up to 40 hours with it disabled.
The headphones also support multipoint Bluetooth connectivity, allowing you to connect compatible devices and switch between them conveniently. For example, you can listen to music from your laptop and answer a call from your smartphone.
What makes them worth considering?
- Effective active noise cancellation for busy environments.
- Comfortable over-ear design for extended listening.
- Up to 30 hours of battery life with ANC enabled.
- Customizable equalizer settings through the Sony Headphones Connect app.
- Multipoint Bluetooth connectivity.
- Support for AAC and LDAC audio codecs.
Things to consider: The WH-1000XM5 has a folding limitation compared with some older Sony headphones, which may make it less convenient to pack into smaller bags. Its touch controls can also take some getting used to.
Cyber Monday buying advice: Compare its sale price with newer Sony models before purchasing. If the discount is substantial, the WH-1000XM5 could offer better value than paying extra for the latest generation.
Check Sony WH-1000XM5 prices on Amazon
2. Apple AirPods Pro 2 (2nd Generation) with USB-C
Best for: iPhone owners, commuters and people who prefer compact wireless earbuds.
Not everyone wants to carry around large over-ear headphones. If you prefer something lightweight that fits easily into your pocket, the Apple AirPods Pro 2 are worth considering.
These wireless earbuds use Apple’s H2 headphone chip to deliver active noise cancellation, Adaptive Audio, Transparency mode and Personalized Spatial Audio.
One of their most useful features is Adaptive Audio. Instead of constantly switching listening modes manually, the earbuds can automatically adjust how much outside sound you hear depending on your surroundings.
For example, you might use them while travelling on public transport and then move into a quieter environment without needing to change settings yourself.
Their compact charging case is another advantage. Apple rates the earbuds for up to six hours of listening time on a single charge, while the USB-C charging case provides up to 30 hours in total.
They are also particularly convenient for people who regularly use multiple Apple devices.
What makes them worth considering?
- Active noise cancellation for commuting and everyday listening.
- Adaptive Audio and Transparency mode.
- Personalized Spatial Audio with dynamic head tracking.
- Easy integration with compatible Apple devices.
- Up to six hours of listening time per charge.
- USB-C charging case with up to 30 hours of total listening time.
- IP54 dust, sweat and water resistance.
Things to consider: Some of the most convenient features are closely tied to Apple’s ecosystem. Android users can connect the earbuds through Bluetooth, but won’t receive the same level of integration. Also, six hours of individual listening time may not be enough for people who prefer uninterrupted listening throughout the day.
Cyber Monday buying advice: Look for discounts on the USB-C version and compare it with newer AirPods models. If you already own an iPhone, these earbuds could be a particularly convenient purchase.
Check Apple AirPods Pro 2 prices on Amazon
3. Bose QuietComfort Ultra Wireless Headphones (1st Generation)
Best for: People who prioritize comfort, noise cancellation and immersive listening.
Bose has built a strong reputation for headphones designed to make listening more comfortable in noisy environments. The first-generation QuietComfort Ultra is an interesting model to watch if you’re looking for a premium over-ear listening experience.
One of its standout features is Bose Immersive Audio. This technology creates a more spatial listening experience, making compatible listening content feel less confined to the headphones.
The CustomTune technology also helps personalize sound according to the characteristics of your ears.
For everyday use, you can choose between Quiet, Aware and Immersion listening modes. Quiet mode focuses on reducing surrounding noise, while Aware mode allows more environmental sound through.
The soft ear cushions and adjustable headband are designed to provide a comfortable fit during extended listening sessions.
Battery performance is respectable, too. The first-generation model offers up to 24 hours of playback with Immersive Audio turned off, or approximately 18 hours with it enabled.
What makes them worth considering?
- Bose noise-canceling technology.
- Immersive Audio for a more spatial listening experience.
- CustomTune personalized sound calibration.
- Comfortable over-ear cushions.
- Multiple listening modes.
- Multipoint Bluetooth connectivity.
- Up to 24 hours of battery life under specified conditions.
Things to consider: This is a premium-priced product, so its value depends heavily on the discount. Battery life is also shorter when Immersive Audio is enabled.
Make sure you’re comparing the first-generation model with the newer second-generation QuietComfort Ultra. They are different products with different specifications.
Cyber Monday buying advice: If you find a substantial discount on the first generation, compare its price against the second generation before deciding. A discounted older model may be the better purchase if you don’t need the newer features.
Check Bose QuietComfort Ultra prices on Amazon
4. Sennheiser Momentum 4 Wireless Headphones
Best for: Music lovers, frequent listeners and people who want extended battery life.
Battery life can become an important consideration when buying wireless headphones, especially if you use them throughout the working day.
The Sennheiser Momentum 4 Wireless stands out in this area, offering up to 60 hours of playback with Bluetooth and active noise cancellation enabled under the manufacturer’s test conditions.
That makes it particularly attractive to people who don’t want to charge their headphones every evening.
Sound quality is another reason to consider this model. Its 42mm transducer system is designed to deliver detailed audio across different music genres. Whether you enjoy podcasts, acoustic recordings, pop music or instrumental tracks, you can adjust the sound using the companion Sennheiser Smart Control app.
The headphones also include adaptive noise cancellation, a transparency mode and customizable equalizer settings.
Their padded headband and cushioned earcups are designed for comfortable everyday listening, while multipoint connectivity makes switching between compatible devices easier.
What makes them worth considering?
- Up to 60 hours of battery life with ANC enabled.
- 42mm transducer system.
- Adaptive active noise cancellation.
- Customizable sound through the Sennheiser app.
- Transparency mode.
- Support for AAC, SBC, aptX and aptX Adaptive.
- Multipoint Bluetooth connectivity.
Things to consider: Their larger over-ear design may not appeal to people who prefer lightweight earbuds. Also, although the sound can be customized, the default tuning may not suit every listener.
Cyber Monday buying advice: This is one of the strongest models to watch if battery life is your main priority. Compare its promotional price with other premium wireless headphones before making a decision.
Check Sennheiser Momentum 4 prices on Amazon
5. Jabra Elite 8 Active Wireless Earbuds
Best for: Runners, gym enthusiasts and people who need durable workout earbuds.
Regular earbuds aren’t always suitable for exercise. Sweat, movement and exposure to dust can make some models less practical for active lifestyles.
The Jabra Elite 8 Active addresses these concerns with a durable design intended for demanding workouts.
One of its biggest advantages is its IP68 rating for the earbuds, meaning they are designed to withstand dust exposure and water immersion under specified testing conditions. The charging case carries an IP54 rating.
The earbuds also feature Jabra ShakeGrip technology, which helps keep them securely positioned during movement.
For sound, they include adaptive hybrid active noise cancellation and Dolby Audio-powered spatial sound. These features make them useful for people who enjoy listening to music while running, training or exercising at the gym.
Battery life is another practical advantage. Jabra rates the earbuds for up to eight hours with ANC enabled, with the charging case providing additional power for up to 32 hours in total.
What makes them worth considering?
- IP68-rated earbuds for dust and water resistance.
- IP54-rated charging case.
- Secure ShakeGrip design.
- Adaptive hybrid noise cancellation.
- Dolby Audio-powered spatial sound.
- Six microphones for calls.
- Up to 32 hours of total battery life with the charging case.
Things to consider: The IP68 rating applies to the earbuds, not the charging case. Also, a sealed in-ear design may not be comfortable for everyone, so finding the correct ear-tip size is important.
Cyber Monday buying advice: Compare this model with newer workout earbuds before purchasing. If you find a good discount, check the warranty and availability of replacement accessories.
Check Jabra Elite 8 Active prices on Amazon
6. Anker Soundcore Space Q45 Noise-Canceling Headphones
Best for: Budget-conscious shoppers, students and people working from home.
You don’t necessarily need to spend hundreds of dollars to enjoy wireless headphones with useful modern features.
The Soundcore Space Q45 is worth considering if you’re searching for a more affordable alternative to premium noise-canceling models.
Its adaptive active noise cancellation is designed to reduce unwanted background sounds, including certain low-frequency noises from transportation and surrounding environments.
This can be particularly useful for students studying in shared spaces or people working from home who want fewer distractions.
Battery life is another strong selling point. Soundcore advertises up to 50 hours of playback with noise cancellation enabled and up to 65 hours with it disabled.
The headphones also feature 40mm double-layer drivers, multipoint connectivity and customizable EQ settings through the Soundcore app.
These features make them practical for switching between work calls, online classes, music and entertainment.
What makes them worth considering?
- More affordable than many premium headphone alternatives.
- Adaptive active noise cancellation.
- Up to 50 hours of battery life with ANC enabled.
- Up to 65 hours without ANC.
- Multipoint Bluetooth connectivity.
- Customizable EQ through the Soundcore app.
- Fast charging support.
Things to consider: Noise cancellation performance should not automatically be expected to match premium Sony or Bose models. Their larger design may also feel bulky for people who prefer compact headphones.
Cyber Monday buying advice: This is a particularly interesting model to monitor if you’re working with a limited budget. Compare its sale price with the Soundcore Q30 and other headphones in the same category.
Check Soundcore Space Q45 prices on Amazon
7. Beats Fit Pro True Wireless Earbuds
Best for: Fitness enthusiasts, runners and Apple device owners.
If your headphones frequently move out of position while exercising, the Beats Fit Pro could be worth considering.
Unlike many traditional wireless earbuds, these feature flexible wingtips designed to help keep them securely in place. This makes them particularly useful for running, gym sessions and other activities involving frequent movement.
The earbuds use Apple’s H1 chip, offering features such as convenient pairing with compatible Apple devices, hands-free Siri access and automatic switching between supported Apple devices.
They also support active noise cancellation, Transparency mode and Spatial Audio with dynamic head tracking.
For everyday convenience, the compact charging case makes them easy to carry in a pocket or gym bag.
What makes them worth considering?
- Flexible wingtip design for a more secure fit.
- Active noise cancellation.
- Transparency mode.
- Spatial Audio with dynamic head tracking.
- Apple H1 chip.
- Up to six hours of listening time per charge.
- IPX4 sweat and water resistance.
Things to consider: The IPX4 rating provides resistance to splashing water and sweat, not full waterproof protection. The charging case is not water-resistant. Also, the wingtip design may not suit every ear shape.
Cyber Monday buying advice: Look for meaningful discounts and compare the Beats Fit Pro with newer Beats workout earbuds. The older model may provide better value if its price drops significantly.
Check Beats Fit Pro prices on Amazon
8. Shokz OpenRun Pro Bone Conduction Headphones
Best for: Outdoor runners, cyclists and people who want to hear their surroundings.
Traditional headphones and earbuds cover or occupy the ears, which can make it harder to hear surrounding sounds.
The Shokz OpenRun Pro takes a different approach through bone conduction technology.
Instead of sitting inside your ear canals, the headphones rest against your cheekbones and transmit sound vibrations through bone conduction transducers. This open-ear design leaves your ear canals unobstructed.
That makes them an interesting option for runners and cyclists who want to listen to audio while remaining more aware of surrounding sounds.
Their lightweight titanium frame is designed to stay in position during movement, and the physical controls make it easier to manage playback without repeatedly reaching for your phone.
Battery life is rated at up to 10 hours, while the quick-charge feature provides approximately 1.5 hours of listening from a five-minute charge.
What makes them worth considering?
- Open-ear bone conduction technology.
- Leaves the ear canals unobstructed.
- Lightweight titanium frame.
- Up to 10 hours of battery life.
- Five-minute quick charge provides approximately 1.5 hours of playback.
- IP55 water and dust resistance.
- Physical playback controls.
Things to consider: Bone conduction headphones deliver a different listening experience from traditional over-ear and in-ear headphones. They may not provide the same bass depth or noise isolation. Also, leaving the ears uncovered does not make outdoor listening completely safe; traffic awareness and safe volume levels remain important.
Cyber Monday buying advice: If you regularly run or cycle outdoors, this model is worth comparing with other open-ear headphones. Check whether the original OpenRun Pro or newer OpenRun Pro 2 offers the better price and features.
Check Shokz OpenRun Pro prices on Amazon
How to Choose the Right Headphones During Cyber Monday
With so many products available, it’s easy to become distracted by impressive specifications and attractive discounts.
Before purchasing, think about how you actually intend to use your headphones. A model that works perfectly for a frequent traveller may not be the best choice for someone who spends most of their time exercising.
Here are some important factors to consider.
1. Decide Between Over-Ear Headphones and Wireless Earbuds
The first decision is choosing the right headphone design.
Over-ear headphones, such as the Sony WH-1000XM5 and Sennheiser Momentum 4, cover your ears with cushioned earcups. They are often preferred for travelling, office work and longer listening sessions.
Wireless earbuds, including AirPods Pro 2 and Beats Fit Pro, are smaller and easier to carry. They are particularly convenient for commuting, exercising and everyday use.
Neither design is automatically better. Your comfort and intended use should determine your choice.
2. Consider Active Noise Cancellation
Active noise cancellation, commonly known as ANC, uses microphones and electronic processing to reduce unwanted background noise.
This feature is particularly useful when travelling on aeroplanes, commuting on buses or working in noisy environments.
However, noise cancellation varies between products. Some headphones are more effective at reducing steady low-frequency sounds, while others perform better across a wider range of background noise.
If you frequently travel, consider models such as the Sony WH-1000XM5 or Bose QuietComfort Ultra.
If you mainly need headphones for studying or everyday listening, the Soundcore Space Q45 may offer a more affordable alternative.
Remember that ANC does not eliminate every sound.
3. Check Battery Life and Charging Options
Battery life is important if you spend several hours listening to music, attending meetings or travelling.
Here is a quick comparison of the advertised battery performance of the eight recommendations.
| Headphones | Advertised Battery Life |
|---|---|
| Sony WH-1000XM5 | 30 hours with ANC |
| Apple AirPods Pro 2 | 6 hours per charge; 30 hours with case |
| Bose QuietComfort Ultra Gen 1 | 24 hours without Immersive Audio |
| Sennheiser Momentum 4 | 60 hours with ANC |
| Jabra Elite 8 Active | 8 hours per charge; 32 hours with case |
| Soundcore Space Q45 | 50 hours with ANC |
| Beats Fit Pro | 6 hours per charge |
| Shokz OpenRun Pro | 10 hours |
These are manufacturer-rated maximum figures under specified conditions. Actual battery life can vary with volume, listening modes, connectivity and usage.
4. Pay Attention to Comfort and Fit
Comfort is often overlooked when shopping for headphones online.
Over-ear models should have comfortable cushions, an adjustable headband and manageable clamping pressure. If possible, check reviews from people who wear headphones for several hours at a time.
For wireless earbuds, pay attention to the available ear-tip sizes and the shape of the earbuds.
A secure fit is especially important for exercise because poorly fitting earbuds may repeatedly fall out during movement.
5. Check Device Compatibility
Not every headphone feature works equally well across different smartphones, tablets and computers.
For example, Apple AirPods Pro 2 provide their most complete integration when paired with compatible Apple devices.
Some Android headphones offer additional benefits through supported codecs such as LDAC or aptX Adaptive.
Before buying, check the Bluetooth version, supported codecs, companion app compatibility and multipoint functionality if these features matter to you.
6. Compare the Total Purchase Cost
A discounted headphone price is not necessarily the final amount you will pay.
Consider shipping charges, taxes, warranty coverage and possible import costs.
This is particularly important when ordering from international retailers. A headphone advertised at a low price may become significantly more expensive once delivery and applicable charges are included.
Common Cyber Monday Headphone Shopping Mistakes to Avoid
Even experienced online shoppers can make mistakes during major promotional events. Here are a few things worth watching out for.
Buying headphones simply because the discount looks attractive
A large percentage discount doesn’t mean much if the product doesn’t meet your needs. Think about comfort, sound quality and intended use before purchasing.
Ignoring previous-generation models
Newer headphones aren’t always significantly better for everyday listening. Older flagship models can provide excellent value if the price difference is substantial.
Assuming every noise-canceling model performs equally
ANC technology differs between manufacturers and products. Check independent reviews and consider the types of background noise you want to reduce.
Forgetting about warranty coverage
Before ordering, check whether the retailer provides a manufacturer’s warranty or its own return and replacement policy.
This is especially important when buying from international sellers.
Not checking the seller
Popular headphones can attract counterfeit listings and misleading advertisements. Buy from reputable retailers, authorized sellers or established marketplaces with clear buyer-protection policies.
Overlooking comfort
A pair of headphones may look impressive on paper but become uncomfortable after an hour. Check user feedback about ear pressure, headband comfort and fit.
Pros and Cons
| Advantages | Disadvantages |
|---|---|
| Opportunities to save on premium headphones | Popular models may sell out |
| Discounts on previous-generation products | Prices can change quickly |
| Ability to compare multiple online retailers | Some advertised discounts may be misleading |
| Potential bundle offers and promotional extras | Shipping and import charges may increase the final cost |
| Convenient online shopping | You may not be able to test the fit before purchasing |
The best approach is to research your preferred models before the sales begin. This gives you a clearer idea of what constitutes a worthwhile discount.
Frequently Asked Questions
1. When is Cyber Monday 2026 in the USA?
Cyber Monday 2026 takes place on Monday, November 30, 2026. It follows Black Friday, which falls on November 27, 2026.
Many retailers begin offering holiday promotions before the actual Cyber Monday date, so it’s worth monitoring prices throughout November.
2. Are Cyber Monday headphone deals better than Black Friday discounts?
Not necessarily. Some headphones receive similar discounts during both shopping events, while individual retailers may introduce additional online promotions on Cyber Monday.
The best strategy is to compare prices across both events instead of assuming Monday will always offer the lowest price.
3. Which headphones are best for noise cancellation?
The Sony WH-1000XM5 and Bose QuietComfort Ultra are strong options if noise cancellation is your priority.
The Apple AirPods Pro 2 are also worth considering if you prefer compact wireless earbuds.
Your final choice should depend on comfort, sound preferences, device compatibility and price.
4. Are expensive headphones always better than affordable ones?
No. Expensive headphones may provide more advanced noise cancellation, premium materials or additional software features, but that doesn’t automatically make them the best choice for everyone.
For example, the Soundcore Space Q45 offers long battery life, adaptive ANC and multipoint connectivity at a lower price category.
Consider the features you will actually use rather than paying extra for specifications you don’t need.
5. How can I tell whether a Cyber Monday headphone discount is genuine?
Compare the advertised price with the product’s previous selling prices across several reputable retailers.
You can also use price-tracking services to check historical pricing patterns.
Be cautious when a retailer advertises a very large discount based on an unusually high original price. The amount you actually save matters more than the percentage displayed.
6. Should I buy wireless earbuds or over-ear headphones?
Choose over-ear headphones if you prioritize longer battery life, cushioned ear coverage and a larger listening design.
Wireless earbuds are better suited to people who value portability, compact storage and convenience during everyday activities.
Your preferred fit and listening habits should guide the decision.
7. Are noise-canceling headphones suitable for travelling?
Yes. Noise-canceling headphones can help reduce consistent background sounds during flights, train journeys and bus commutes.
They can make listening more comfortable, especially when travelling for several hours.
However, you should use an appropriate awareness mode when you need to hear announcements or communicate with people around you.
8. Can I use Bluetooth headphones with both Android and iPhone?
Most standard Bluetooth headphones can connect to both Android and iPhone devices.
However, some features may be limited depending on the operating system. These include automatic device switching, advanced audio controls, spatial audio and companion app functionality.
Always check compatibility before purchasing.
9. Are older headphone models worth buying during Cyber Monday?
Yes, provided the model still meets your requirements and is available at a competitive price.
Previous-generation headphones can offer excellent value because their core features may remain useful even after newer versions are released.
Check software support, battery condition if buying refurbished, warranty coverage and the availability of replacement accessories.
Final Thoughts: Which Cyber Monday Headphones Should You Buy?
Finding the right Cyber Monday headphone deal isn’t simply about purchasing the most expensive model at the biggest advertised discount. It’s about finding a product that suits your lifestyle, listening preferences and budget.
If you travel frequently or work in noisy environments, the Sony WH-1000XM5 and Bose QuietComfort Ultra are worth comparing.
For people who prefer compact earbuds, the Apple AirPods Pro 2 offer convenient features, particularly within the Apple ecosystem. Fitness enthusiasts may prefer the secure fit of the Beats Fit Pro or the durability of the Jabra Elite 8 Active.
Meanwhile, the Sennheiser Momentum 4 stands out for its impressive battery life, while the Soundcore Space Q45 offers a more budget-friendly over-ear alternative. Outdoor runners who want an open-ear design should also consider the Shokz OpenRun Pro.
Before purchasing, compare prices, read recent customer reviews, check the seller’s reputation and confirm the warranty and return conditions.
Most importantly, don’t rush into a purchase simply because a countdown timer or discount banner makes an offer look urgent.